Investors plunking down cash for homes

February 15th, 2010 admin Posted in News, Sacramento, real estate No Comments »

Investors plunking down cash for homes

Investors paying cash for houses accounted for one in four home sales during the past year in Sacramento County and West Sacramento, becoming dominating players in a distressed market and squeezing out scores of first-time buyers, 2009 statistics now show.

Many of these cash buyers are from the Bay Area. They’ve re-established that region’s traditional link to Sacramento real estate and are scoring houses at up to 10 percent off listing prices, local market participants say.

Buying with cash, says local broker associate Jim Swanson, is another Sacramento “gold rush.”

Carey Covey, a Cook Realty agent in Sacramento, said he recently sold a bank repo to a Sunnyvale investor by phone.

“I never met him. He never saw the property,” Covey said.

He paid $55,000 – in cash.

Cash buys suggest there’s still plenty of money out there despite the bad economy. And it’s flowing into a market where repo prices in 2009 often remained well below $100,000 or even $70,000.

“There are some people who have money in a 401(k) and want to find better use for it,” said Swanson of Prudential California Realty. “I have clients taking cash out of properties they already own and using that money to buy real estate. I have one cash buyer who planned to use loans, but he had plenty of savings.”

Cash buyers can obtain discounts not available to others, and their purchases seldom fall out of escrow. They have pushed aside first-time buyers who can’t compete.

“I have lists and lists and lists of houses I have looked at and put offers on. Everything has been investors, investors, investors,” said Kimii Carter, a city employee in West Sacramento. Carter said she made offers on 30 houses south of downtown Sacramento, including a $145,000 bid on a $114,000 listing she wanted for herself and two daughters.

“They said, ‘We already have a cash offer,’ ” Carter said.

“All the buyers will agree. This is what I’m hearing every day,” said Barbara Rohwer Harsch, president of the Sacramento Association of Realtors.

For months, first-time buyers have complained of losing bidding wars to investors often paying with cash. But now a year of data prove the pattern. Cash buyers were 26.7 percent of January sales in Sacramento County and West Sacramento, according to SAR.

In every month of 2009, cash buyers ranged from 23.7 percent to 27.7 percent of closed escrows, SAR reported. Researchers at La Jolla-based MDA DataQuick, which counts more sales than SAR, says the Sacramento County cash-buy percentage is even higher.

“It’s been in the 27 percent to 32 percent range for the past year,” company analyst Andrew LePage said.

Swanson, researching data from Sacramento’s MetroList Services, said cash buyers accounted for 60 percent of January sales under $100,000 in Sacramento County.

“One of my clients bought five or six last year. Another bought two,” he said. Many are in areas devastated by risky adjustable-rate loans: North and south Sacramento, Del Paso Heights, North Highlands and Rancho Cordova.

Swanson, too, made a cash buy in 2008, paying $38,000 for a two-bedroom, one-bath home in Del Paso Heights. He spent $14,000 on repairs and then rented it out.

Sacramento general contractor Bruce Morse said he bought four houses and a duplex with cash the past two years. Prices ranged from $50,000 to $120,000. Morse repairs, rents and holds, saying, “This is my retirement plan.

“I had cash from a home equity loan and my aunt lent me some money. My dad lent me a little money,” he said.

Morse said paying cash makes it “a little easier dealing with banks. “They just know it’s cash and they don’t have to worry about too much else.”

Analysts have long said banks prefer cash as a quick and easy way to shore up their bottom lines, eroded by defaults across the United States, and particularly in California. Twelve percent of mortgages in Sacramento, Placer, Yolo and El Dorado counties are 90 days behind on payments, somewhere in the foreclosure process or related to a bank repo with a for-sale sign out front, says Orange County analyst First American Core- Logic.

But those not suffering such privations still have plenty of cash, especially in the Bay Area, said Matthew Anderson, partner at Oakland-based Foresight Analytics, a real estate consulting firm.

“In California, 12 percent unemployment means there’s still 88 percent of the work force that have jobs and incomes, and a lot of people still have quite decent incomes,” he said.

A DataQuick survey of second-home purchases by Bay Area investors last July, August and September ranked Sacramento as their top target. Elk Grove ranked 10th behind Las Vegas, Stockton and other Central Valley markets.

Mike Lyon, head of Sacramento’s Lyon Real Estate, estimates that two-thirds of the Sacramento region’s cash buyers are Bay Area investors.

Anderson said investors see this as an “attractive time to be buying, especially if you’re going to turn around and leverage (borrow against) the investment. It’s a cheap time to be borrowing money.”

But that kind of finance is little comfort to buyers like Carter. She’s in escrow on her first house, but it’s smaller than she hoped and not exactly what she wanted.

“I felt I had to take it. It’s my only option,” she said, recounting her many losing bids since November. “It’s really discouraging for somebody trying to buy their first house. It shouldn’t be like this, but it is.”

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Watch Out For Negative Equity

February 13th, 2010 admin Posted in News, real estate No Comments »

Watch Out For Negative Equity

Do you own a home which has negative equity and are wondering how this occurred? The answer is simple. Negative equity occurs when you purchase a home using a home loan and the home prices begin to decline due to economic slowdown. The home value now decreases below the value principally on mortgage. This condition is called negative equity. It can be calculated by taking the value of the home, less the balance on the remaining loan.
An important aspect in the performance of home loans in the third quarter of 2009 was the high resale of foreclosures. This came up to one fifth of the total home sales in the real estate market. Also 26.5% of homes were sold for prices lower than what the original owner had paid.
Year after year, the prices of homes are declining. The recent fall was recorded at 6.9% reaching $194,000. The percentage of homes in negative equity was read to 21% in the third quarter, unlike 23% in the second quarter. It was when home values stabilized that many homes were also foreclosed in the same period. The third quarter readings show a dramatic decline in the negative equity conditions. This decrease in the percentage of home owners with negative equity is a positive sign to the economy. This is directly related to the stabilization of home prices in the next two quarters. This also indicates the percentage of home owners who have lost their homes to foreclosures in the second and first quarters.
The following months are expected to be crucial for the real estate industry. The winter analysis had predicted a rise in the percentage of foreclosed homes in the slow market, leading to a decline in the prices. But now with the extension of the tax credit period and sanction of $8000 tax credit for first time home buyers and $6,500 tax credit for repeat buyers, there could be an increase in the demand for homes that would lower the percentage of foreclosed homes. This is likely to bring stability in the prices of homes all through the state. But the major question is how long this stability will last after the tax credit period expires? This is likely to create a demand that would be weaker than the normal demand.
The recent survey on negative equity had the following statements to make:
· As on September 30th 2009, negative equity indicated that present home prices are lower than the original credit.
· Foreclosed homes that were resold were mostly homes foreclosed by banks in the previous year.
When facing negative equity, you can approach realtors and mortgage professionals, who will help you to recover from negative equity.

For additional resources and information please visit the following sites.

Resource Links:
http://www.gmacrealestate.com
Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com
ActiveRain Blog Brodie http://activerain.com/blogs/brodiestephens
ActiveRain Blog Company http://activerain.com/blogs/greatwestgmac
Sacbee http://www.sacbee.com
Company WordPress Site http://www.thehomeholders.com
Real Living http://www.realliving.com

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Trends in Real Estate

February 11th, 2010 admin Posted in News, real estate No Comments »

Trends in Real Estate

Recession has had its impact on real estate too. The real estate market is now struggling in many areas of the country. The real estate agents and brokers have realized the importance of being a financial planner in accord to being a sales person. Traditional approaches to the current market do not have its stand in the global real estate market. With real estate transactions going online, agents are seeing themselves in new levels with professionalism and customer service. In such a situation, real estate agents are to be high on heels with technology.

The easy access to information on the internet with increasing computer usage from clients and agents is now the pushing force affecting the changing real estate market trends. 80% of the country’s population now shops for homes on the internet. All potential buyers have the real estate knowledge at their fingertips. This has decreased the tolerance of buyers as they want their agents to give them all the information now!

Also, the current real estate market has seen a lot of foreign buyers investing in the American real estate market. These foreign investors look at investments in America for either vocation homes or good investments. The vocation homes that are purchased by these foreign buyers are mainly the condominiums. With such extensive real estate activity, some real estate agents fear facing the foreign investors due to the raising nationalism and the United State’s approach to fight terrorism.

The mortgage market is yet to recover from recession. However, the property market has made a small improvement in making good investments. But still many are concerned about the scarcity of debt and good properties to invest on. This calls for a need to foresee the future trends in real estate.

The redundancies in financial services, property and investment lead to creating redundant office spaces. Real estate companies tied up to long term leases are now subletting their office space to be more entrepreneurial during recession and create income opportunities. They are adopting to operate from smaller office places that can accommodate a real estate team.

The property market is expected to go quiet with the business going on the internet. Technology and construction techniques are being used in clean, eco friendly and energy efficient green homes. The global environment consciousness will see filtering through financiers to decide upon sustainable development, investment, management and occupation practices in real estate.

For additional resources and information please visit the following sites.

Resource Links:

http://www.gmacrealestate.com

Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com

T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens

GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com

ActiveRain Blog Brodie: http://activerain.com/blogs/brodiestephens

ActiveRain Blog Company:http://activerain.com/blogs/greatwestgmac

Sacbee:http://www.sacbee.com

Company WordPress Site:http://www.thehomeholders.com

Real Living:http://www.realliving.com

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Issues in Real Estate Videos on Property For Sale

January 8th, 2010 admin Posted in News, real estate No Comments »

Issues in Real Estate Videos on Property For Sale

Online real estate marketing gets more effective this year by including real estate videos on websites. Real estate videos provide access to all property for sale on the online listings. These videos provide buyers a very powerful buying solution that can be accessed from anywhere on the internet. With innovative technology tools, real estate videos provide access to property for sale in the neighborhood on the listings on the local MLS. The instinctive tools designed for the real estate videos make inspection of property and the neighborhood quick and easy.

The videos are responsive and knowledgeable about the local real estate market and help the buyer find out more about the area of the property for sale. These videos are being incorporated in real estate listings. The production of these videos allows viewers to view a complete tour of the property on the internet. These videos can be hosted for free on the real estate website. Some of the following issues can be considered in real estate video production.

The production of a real estate video requires some time and additional requirement apart from a pc, a good camera and good software to develop a good video. Some special techniques are required to produce an effective real estate video. These videos require some movement or transition and are not to be kept stagnant. Focusing and transition techniques greatly contribute to the overall outcome of the video in giving the informative experience to the viewer. People are now looking for polished and convincing real estate videos. It is now the era of incorporating music with videos on the video. The professionally produced videos have audio available that give the experience of a guided tour to the viewer of the property for sale.

The process of uploading an effective real estate video on the real estate website involves the preparation of a property for the shooting purpose, identifying the challenges in real estate video, shooting the actual video and editing and posting the video on the internet. The videos uploaded on the internet in the real estate websites are to be easily accessible by the viewer without any obstacles. The tools and techniques integrated with the video must be simple and easily download-able.

The real estate videos are regarded as the means to close a successful deal. When the property for sale is sold at the desirable price and the related video is viewed a decent number of times then the real estate video mission is successfully accomplished!

For additional resources and information please visit the following sites.

Resource Links:

http://www.gmacrealestate.com

Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com

ActiveRain Blog Brodie http://activerain.com/blogs/brodiestephens

ActiveRain Blog Company http://activerain.com/blogs/greatwestgmac

Sacbee http://www.sacbee.com

Company WordPress Site http://www.thehomeholders.com

Real Living http://www.realliving.com

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Basics on Real Estate Photography to Market the Local Homes for Sale

January 4th, 2010 admin Posted in News, real estate No Comments »

Basics on Real Estate Photography to Market the Local Homes for Sale

As a realtor you will want to include photos of the property you market on your real estate websites. This is indeed a very good thought as community pictures play a very important role in marketing the local homes for sale. While capturing the photos for your website, you must take care to get all the basics of photography right. These basic aspects of real estate photography include queries on whether to use autofocus, reflection from flash, use of different digital camera features and the format of photo that will be uploaded. Here is a quick brush up on the important basics of photography…
In most cases, the flash plays culprit in photography. If you are using flash either on or off the camera you need not use the tripod. But make sure to get a good focus of the long distance objects by using a tripod when you do not use a flash. When you use flash, reflections and hot spots are unavoidable and can be taken care of with cloning during the post processing. To get a sharp view of the distant images, you can make use of the hyper focal focusing. If you are capturing images in low light areas, it is essential that you turn off the auto focus and switch to manual focusing as controlling auto focus is very difficult in dimly lit areas.
Once you have the photo ready, you can make it look more attractive by post processing of the photo using photo editing software like Photoshop or Lightroom. It is important that you concentrate on the white balance while post processing of the photo. There is no pre-defined right position for the white balance. It is only your discretion that decides what level of balance is right for the audience you are targeting. You can also make use of the CCD and CMOS in the photo editing software to set the histogram and exposure.
You can get the best results out of post processing by shooting in the RAW mode. You can make changes on the white balance, exposure, histogram, etc on a RAW file without damaging the image. Shooting in RAW will prove to be a better deal when compared to the JPG photo formats. It is also advisable that you keep the ISO on the camera as low as possible. This will give more power to your flash and thus removes all possible disturbances in photography.

For additional resources and information please visit the following sites.

Resource Links:
http://www.gmacrealestate.com
Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com
ActiveRain Blog Brodie: http://activerain.com/blogs/brodiestephens
ActiveRain Blog Company:http://activerain.com/blogs/greatwestgmac
Sacbee:http://www.sacbee.com

Company WordPress Site:http://www.thehomeholders.com
Real Living:http://www.realliving.com

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Sacramento – Real Estate Tips

December 4th, 2009 admin Posted in News, Sacramento, real estate Comments Off

Sacramento – Real Estate Tips

Investment in real estate is said to be the safest form of investment any individual can make. Having found your dream home with the help of a real estate agent, you are all set to buy it. But wait! Are you warned about the risks involved in investing in real estate investment? Here are a few points that you need to before making your bid on the property.
Getting a ‘real’ real estate agent:
With many agents in the market, finding an agent who has the best deals to offer at the best property is difficult. With real estate going online, the reach of agents to clients has grown over the internet. With many scams on the internet choosing a genuine real estate agent is an intelligent task.
Never be in a hurry to make decisions:
Some kinds of deals require more time than others. Do not mix real estate negotiations with your regular work. Take time to make sure you are not being cheated. Make sure you have enough time to visit various investment programs before deciding on a particular property.
Enough finance:
A deal well settled is a good deal. A buyer or a seller is not happy as long as he is satisfied that he has sold above the market price and bought below the market price. Before making a deal, investigate on different ways to fund your investments. Government grants and mortgage loans are to be closely considered.
Stop negative flow of cash:
Just like other investments, you can incur losses in real estate. A deal that leaves you with less money than what you had when you started is said to have created a negative flow. An excess of negative flow deals will leave you in an insolvent state. This requires you to understand the vitality of identifying transactions that will work out in favor of you.
Know when to call it quits:
If you feel you are stuck with the same property for quite a long time, then it is time you do something about it. If you feel it would be a good idea to hang out on this property, then it might be the right thing to consider. Look at the market position before calling for prospective buyers.
Real estate mostly portrays our status and pride. Come to think of it! Pride can kill a deal. The investment must be measured on the lines of your potential, quality of purchase and profit from the investment. Be creative! Investment in real estate is not investing more than the biggest investor, it is about investing intelligently. The trick in real estate is of both parties being positive to strike a deal without hurdles.
In the current trend of online real estate, you have to be more selective about your agent. An outstanding pioneer in the field of real estate is GreatWest GMAC Real Estate. To make a good investment with GMAC visit them on the link here: www.greatwestgmac.com.
For additional resources and information please visit the following sites.

Resource Links:
http://www.gmacrealestate.com
Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com
ActiveRain Blog Brodie http://activerain.com/blogs/brodiestephens
ActiveRain Blog Company http://activerain.com/blogs/greatwestgmac
Sacbee http://www.sacbee.com
Company WordPress Site http://www.thehomeholders.com
Real Living http://www.realliving.com

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Recession Proof Career

November 28th, 2009 admin Posted in News, real estate Comments Off

Recession Proof Career

The recent economic conditions had unemployment rates higher than what they had been in more than a quarter of a century. Ironically the housing sector had created incredible opportunities as the interest rates in buying and selling were on the rise. During such times the country saw a gradual rise in the demand for real estate agents.
To become a real estate agent you can be educated in any of the business schools through diploma and course programs or you could have attained skills through online courses. What matters most to become a real estate agent is that you must posses a license. You have to check with the state agency to understand what’s required in ordered to acquire a license.
The 2007 survey showed the existence of one realtor for every 9 Americans. Then what is it that takes to become a successful realtor? Here are the crucial parameters to be a successful realtor:
•If you are a people person: Being a realtor is more about people and less about selling properties. The better you are equipped to deal with individuals; the easier it becomes to win their confidence and endow them with their dream homes.•If you are hard working: There is a lot of money involved, provided you put in long hours, at odd hours and work really hard!•If you have an eye for detail: Selling houses alone don’t constitute Real estate business. It is very closely related to law and finance. You have to be meticulous enough to manage all the paper work and all other work that is involved in buying and selling.•If you are ambitious: Ambition is very critical as in the long run things may not seem as easy as they were at the beginning. When market is at its low and your hands are tight you may even consider giving it up. But remember the successful realtors are flexible and determined.•If you are ready to learn more: Once you understand whether you in fact want to be a realtor and you have the persona for it, you will have to spend 30 to 90 hours in classrooms and give an examination. Once successful with all the above parameters you can apply for a license.
In the recent times colleges and universities have been producing graduates who are well trained to step foot in the real estate business. Real estate companies are hiring such graduates into their firm and giving them a strong stand in this business. Recruitment is carried out through techno savvy and expert strategies by people who are experts in using the internet and the human resource.
The internet provides a wide platform for young and fresh realtors to get in touch with customers and know their needs. Networking has helped realtors and clients look out for information through social media and honest opinions shared makes them more aware.
For additional resources and information please visit the following sites.

Resource Links:
http://www.gmacrealestate.com
Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com

ActiveRain Blog Brodie http://activerain.com/blogs/brodiestephens

ActiveRain Blog Company http://activerain.com/blogs/greatwestgmac

Sacbee http://www.sacbee.com

Company WordPress Site http://www.thehomeholders.com

Real Living http://www.realliving.com

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GMAC Real Estate Merges with Real Living

November 11th, 2009 admin Posted in News, real estate Comments Off

GMAC Real Estate Merges with Real Living

Date: November 11, 2009

To: GMAC Real Estate Sales Associates

From: Graham Badun, Managing Partner & CEO, Brookfield Residential Property Services

Re: GMAC Real Estate to be Re-branded ‘Real Living’

I am very pleased to let you know that Brookfield Residential Property Services has acquired Real Living Network Services, and as a result will now rebrand GMAC Real Estate as Real Living.

Real Living is a national, award winning company known for its innovation, customer service and track record of attracting results-driven brokers and sales professionals, along with a culture of partnership and collaboration. It brings a suite of innovative marketing tools, relevant training and a technology platform that when brought together with key GMAC Real Estate services like Premier Service, will position us for success for many years to come.

I am also excited to let you know that as a result of this acquisition, we are welcoming an additional 2,000 Real Living brokers and sales associates into our North American real estate network of almost 30,000 real estate professionals. By merging GMAC Real Estate and Real Living, under the Real Living brand, we are creating a very solid real estate brand that will become the foundation for future growth opportunities across the U.S. and into new markets internationally.

The Real Living acquisition is the culmination of several months work and satisfies all that we were looking for through the rebranding process. We considered many options including developing a brand from scratch and the Brand and Transition Councils were instrumental in guiding our thinking and reflecting the broad interests of our entire company. As well, our research pointed us toward creating a company that has great services to help you be more successful and a differentiated culture and brand promise that positions us to stand out from, and above, the competition. With this acquisition, we can take the best from what we have in our existing business, such as Premier Service, and combine it with the best that Real Living has to offer; allowing us to take advantage of the opportunity identified in our research and deliver a brand that meets your needs.

I am also pleased to announce the appointment of Real Living’s Harley Rouda, Jr., a long-time real estate industry broker, owner, operator and franchisor, as President of the newly combined operations. We believe that under Harley’s leadership, and with our solid, combined management team, the guidance of our Advisory Board which is chaired by Dick Schlott, and strong, successful brokers and sales professionals on the frontlines delivering exceptional customer service, we have a winning team with a proven track record for success.

We realize that you may have a number of questions about the new brand and transition, and we want to make it easy for you to get the answers you need. Accordingly, we are making available in the News > Transition News section of gmacmembers.com, a number of informational pieces including the Press Release, Sales Associate Q&A, Talking Points, Real Living Fact Sheet and a biography on Harley Rouda. Also included will be materials, such as a new video, and client and vendor letter templates, that will help you to communicate this great news to your clients, prospects and vendors. If this information does not provide answers to all of your questions, please speak to your broker or manager, or alternatively, contact the Real Living Help Desk at 866-208-6050. And, as always, we will continue to communicate with you on a regular basis.

Kindly direct all media enquiries to Hugh Siler, Siler & Company PR at 949-646-6966 or hugh@silerpr.com.

On a final note, it has been my pleasure to serve you as Interim President of GMAC Real Estate over the last few months, and to get to know many of you personally. I will return to my role as CEO of Brookfield Residential Property Services (the parent company to our real estate and relocation operations) and will remain closely involved throughout the transition and integration of Real Living. Thank you all for your commitment to GMAC Real Estate and your untiring service to our industry and clients. I hope you join in my excitement about our future, as we begin this great, new chapter for our company.

Graham Badun,

Managing Partner & CEO

Brookfield Residential Property Services

Articles above have been provided by the listed author immediately following the article. For additional resources and information to the authors, please visit the following sites.

Resource Links:

http://www.gmacrealestate.com
Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com
T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com
GreatWest Videos: http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog: http://www.myspace.com/brodiestephens
MySpace GreatWest Blog: http://www.myspace.com/greatwest
Picasa Web Album: http://picasaweb.google.com/brodiestephens
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation: http://www.employeerelocation.blogspot.com
Apply for a Loan: http://www.choice1funding.com

ActiveRain Blog Brodie http://activerain.com/blogs/brodiestephens

ActiveRain Blog Company http://activerain.com/blogs/greatwestgmac

Sacbee http://www.sacbee.com

Company WordPress Site http://www.thehomeholders.com

Real Living http://www.realliving.com

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Real Estate – A Great Long Term Investment

October 21st, 2009 admin Posted in News, real estate Comments Off

Real Estate – A Great Long Term Investment

GreatWest GMAC Real Estate professionals know real estate is a good long-term investment. Although home values have stalled or experienced decline in recent years, longer snapshots in time have proved real estate to be a fantastic investment.

Let’s consider one scenario provided by a real estate professional. If someone were fortunate enough to buy a home even in 2002 and paid $500,000. If they put 20% down, there mortgage was $400,000. That home went all the way up to $800,000 in 2005 and is now only worth $560,000. They likely refinanced when it was worth $800,000 and their note went to $600,000. They received a 200% return on their original investment, tax-free. Their original investment was not the price of the house but the amount of money they brought to the table. $100,000. Many folks used their home as an ATM machine with a roof. And many more homeowners are in trouble today because of it. Sadly, too many got caught in the free money craze.

The good news is that fortunately many of these homeowners are holding onto their homes and some day when we see a return to annual appreciation, they will see their property values rise once again.

Understanding that housing markets are cyclic is key. For homebuyers, our current cycle offers excellent home buying opportunities.

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